MVP Development
A focused first version that solves the core problem, reaches real users quickly and gives you data to decide what to build next.
Service · From MVP to Scale
SaaS Product Development
I help founders and companies turn an idea into a working SaaS product, from a focused MVP to a multi-tenant platform serving many customers. As a SaaS developer in İzmir, Turkey, and the founder of Tarlamapp, I know both sides: writing the architecture and running the product.
- Multi-tenant Architecture
- Subscriptions & Plan Limits
- MVP to Scale
- Tested Clean Architecture
01Offering
My SaaS Development Services
Multi-tenant Architecture
Each customer's data, users and settings are isolated securely, while one codebase and infrastructure serve every tenant.
Subscriptions & Plan Limits
Plans, feature flags and usage limits enforced in the domain layer, so upgrading, downgrading and pricing changes stay manageable.
Background Jobs & Queues
RabbitMQ or Laravel queues for imports, notifications, reports and scheduled checks that run reliably outside the request cycle.
Search & Real-Time
Fast search with Meilisearch or Elasticsearch, and live updates over WebSockets with Reverb where users expect instant feedback.
Observability & Quality
Logging, monitoring, automated tests and CI/CD pipelines so you know what is happening in production and can ship with confidence.
02Related Projects
Projects in This Area
TÜBİTAK Programme
Live site of Tarlamapp (opens in a new tab)
SaaS · AI AgriTech
Tarlamapp
Snap a photo of a sick plant and get a clear diagnosis with next steps.
Who It's For: Farm Advisors & Cooperatives
SaaS · B2B e-Procurement
Supplio
An online marketplace where Turkish companies post purchase requests and suppliers compete.
Who It's For: Buyers & Suppliers
SaaS · Deals & Loyalty
Yaka.la
A commission-free deals app that brings nearby shoppers to local businesses across Türkiye.
Who It's For: Local Businesses & Shoppers
Irish Government-backed
Live site of OneBill (Ireland) (opens in a new tab)
SaaS · FinTech / Energy
OneBill (Ireland)
Upload one energy bill and get moved to the cheapest plan in Ireland, automatically.
Who It's For: Irish Households
SaaS · Food Ordering
Ye Ticaret
An online food-ordering platform that lets restaurants take orders directly from customers.
Who It's For: Restaurants & Diners
SaaS · Staffing Marketplace
Extracım
An online marketplace that helps restaurants, hotels and events find extra staff fast.
Who It's For: Hospitality & Event Businesses
03Process
My Working Process
- 01 step Product Discovery We clarify the problem, target customers, pricing model and the smallest feature set that proves the product works.
- 02 step Architecture I design the tenancy model, domain boundaries and data structure so the MVP can grow without a costly rewrite later.
- 03 step MVP Build The core product is built in short iterations with automated tests, and shared with early users as soon as it is useful.
- 04 step Launch Billing, onboarding, monitoring and deployment pipelines are set up so the product is ready for its first paying customers.
- 05 step Scale & Iterate Based on real usage I optimise performance, add features and strengthen the infrastructure as the customer base grows.
04Stack
Technologies I Use
- Laravel
- React
- TypeScript
- Multi-tenancy
- PostgreSQL
- Redis
- RabbitMQ
- Meilisearch
- Docker
- Unit & Feature Tests
05Why
Why Build a SaaS Product?
Recurring Revenue
Subscription pricing turns one-off sales into predictable monthly or yearly income that grows with every new customer.
One Product, Many Customers
A multi-tenant platform serves every customer from the same codebase, so each improvement reaches everyone at once.
Scales with Demand
Caching, queues and a clean architecture let the product handle more tenants and more data without starting over.
Continuous Improvement
Usage data and customer feedback flow straight into the roadmap, and updates ship to all customers without installations.
How much does it cost to build a SaaS product?
It depends on the scope of the MVP, the number of user roles, integrations and billing requirements. I usually recommend starting with a focused MVP and growing from there. Contact me with your idea and I will prepare a detailed quote.
What does multi-tenant mean and do I need it?
Multi-tenancy means one application serves many customer organisations while keeping their data separate. If you plan to sell the same software to many businesses, it is almost always the right choice. I decide the tenancy model with you based on your security and customisation needs.
How do you handle subscriptions and plan limits?
Plans, features and usage limits are modelled explicitly in the application, not scattered through the code. This way you can change pricing, add a plan or offer a trial without risky rewrites. Payment providers are integrated according to the markets you sell in.
Can an MVP really grow into a full product?
Yes, if it is built on the right foundations. I keep the MVP small in features but solid in architecture, with Clean Architecture, clear domain boundaries and automated tests. Tarlamapp, for example, has 655 tests and machine-enforced layer boundaries.
Which technologies do you use for SaaS?
Typically Laravel or NestJS on the backend, React, Next.js or Inertia.js on the frontend, PostgreSQL, Redis, RabbitMQ and Meilisearch or Elasticsearch. Everything runs in Docker with CI/CD pipelines. A React Native mobile app can be added on the same API.
Do you also work as a technical partner after launch?
Yes. Many SaaS founders need ongoing technical leadership, not just a one-time build. I can continue with maintenance, new features, infrastructure and architecture decisions as the product grows.
Do you work with clients outside İzmir and Türkiye?
Yes. I am based in İzmir and work remotely with clients across Türkiye and abroad. OneBill, an Irish Government-backed energy platform, is one of the SaaS products I have worked on.
07Guide
Building a SaaS product is different from building a website or a one-off application. You are not delivering software to one client; you are building a platform that many customers will pay for, every month, for years. That requires clean architecture, careful data isolation, reliable background processing and the discipline to keep the MVP small without painting yourself into a corner.
Founder's Perspective, Architect's Discipline
I am the founder of Tarlamapp, an AI-driven, multi-tenant AgriTech SaaS developed at Teknopark İzmir (İYTE) as part of a TÜBİTAK programme. A photo of a plant goes in and an actionable diagnosis comes out, with plan-based limits, growth tracking, a voice assistant and WhatsApp alerts. Its core follows a framework-independent Clean Architecture with 655 tests and machine-enforced layer boundaries. Running my own SaaS means I understand pricing, onboarding and support, not just code.
What Goes Into a Solid SaaS
With 15+ years of experience and 100+ projects, these are the building blocks I put in place:
- Multi-tenancy with secure data isolation between customers
- Subscriptions and plan limits modelled explicitly, so pricing can evolve
- Background jobs with RabbitMQ or Laravel queues for heavy and scheduled work
- Search with Meilisearch or Elasticsearch, and real-time updates with Reverb
- Observability: logging, monitoring and automated tests with Pest and PHPUnit
- Deployment with Docker, Nginx and CI/CD on GitHub Actions
The backend is usually Laravel or NestJS with PostgreSQL and Redis, and the frontend React, Next.js or Inertia.js. When the product needs a mobile app, a React Native client can use the same API.
SaaS Products I Have Built
Supplio is a B2B e-procurement marketplace for Turkish companies. Buyers publish purchase requests by sector with a deadline, suppliers submit competing bids, and the platform tracks active tenders, offers and total trade volume.
OneBill, an Irish Government-backed platform, helps households in Ireland cut energy costs. A customer uploads a utility bill, the system reads the tariff, compares it against every supplier in the market and moves them to the cheapest plan, then keeps re-checking daily across electricity, gas and broadband. That daily re-checking is a good example of why reliable background jobs matter in SaaS.
Both products depend on the same foundations: clear domain models, queued processing and a data layer that stays fast as volume grows.
From MVP to Scale
I recommend starting with an MVP that solves one problem really well. We define the smallest feature set that proves the product works, build it on solid foundations and put it in front of real users as early as possible. From there, usage data guides the roadmap: which features to add, where to optimise and when to invest in infrastructure.
I stay involved after launch as a technical partner, handling maintenance, new features and architecture decisions as your customer base grows. I work from İzmir with founders and companies across Türkiye and abroad.
Available for Projects
Let's Turn Your Idea Into a SaaS Product
Tell me about the problem you want to solve and I will suggest an MVP scope, an architecture and a quote to get you started.