The Challenge
A multi-branch coffee chain wanted to shorten queues at busy times and give regulars a reason to keep coming back. Paper stamp cards and one-size-fits-all promotions didn't fit branches with different needs.
A coffee chain app for ordering ahead, skipping the queue and earning free treats.
01The Story
A multi-branch coffee chain wanted to shorten queues at busy times and give regulars a reason to keep coming back. Paper stamp cards and one-size-fits-all promotions didn't fit branches with different needs.
I built a mobile app where guests order ahead to skip the queue and scan a QR code at the till to collect stars. Stars can be swapped for free drinks, desserts and event tickets. The team sets up campaigns separately for each branch.
Guests can now pick up their coffee without waiting in line, and the chain can reward loyal customers with offers tailored to each branch.
02Features
Guests place their order in the app and pick it up without queuing.
A quick QR scan at checkout adds stars to the guest's account.
Every visit earns stars, making loyalty visible and easy to track.
Stars turn into free drinks, desserts and even event tickets.
Each branch can run its own campaigns to suit its customers.
03How It Works
Technical Summary
Order-ahead and loyalty app for a multi-branch coffee chain. Guests pre-order to skip the queue, scan a QR code at the till to collect stars and redeem them for free drinks, desserts and event tickets. Campaigns are configured per branch.
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